This is a review about toothpaste that has taken 15 years to develop…
Oral-B Pro Expert is said to be at the cutting edge of dental science. It’s created a real chatter amongst within and outside the realm of the dentist and Dr Robert Gerlach, chief dentail research fellow at P&G, says it offers a significant scientific breakthrough in oral care. So I’m to review this like I would an amazing new gadget then?
After 15 years in development, this unique paste offers a scientific breakthrough in oral care. Our technology and key ingredients are supported by more than 70 scientific studies proving that Oral-B is at the forefront of scientific innovation and advancement in oral care. We are proud to present a toothpaste as good as our toothbrushes.
They’re calling this a “superpaste” – they’re certainly building themselves up. 15 years is a long time to develop a toothpaste – and we’re told the reason is that it was subject to 70 different scientific studies into it’s effects. The company are certainly claiming some impressive results, including that the teeth whitening element removes up to 96% of surface stains in two weeks; it provides a 49% reduction in bad breath after just a week, rising to 71% after three weeks; there is up to 44% less sensitivity after eight weeks; it leads to a 57% reduction in gum problems; and it reduces tartar by 56%.
The tagline Oral-B are using is “finally a toothpaste that is as good as our brushes”, Oral-B say this “superpaste” tackles the eight key areas of dental hygiene – cavities, gums, tooth plaque, sensitivity, enamel, tartare, whitening and fresh breath. Apparently 8 out of 10 dentists would recommend it.
The paste is not you’re normal white opaque colour with stripes. It’s a bright blue gel that’s quite fluid – it sinks into your brush if you wait a few moments before brushing. The gel has little tiny silver specs in it (the “active clean crystals”) which sparkle in the gel. When you brush the paste foams out a bit and you can feel it getting between your teeth and around your mouth. I used it with my Oral-B electric toothbrush (a sonic one) and gave me a really good clean.
Taste wise this toothpaste is described as “clean mint”. Actually it tastes very much like the paste (and that mouthwash) they use at the dentist – perhaps not surprisingly – not a strong mint at all, but quite pleasant. You will absolutely want to rinse/use mouthwash after brushing with Pro Expert, as those little silver bits are like grains in-between your teeth, but that’s no bad thing as we’re supposed to do that anyway.
My verdict on this gadgety toothpaste is a positive one. I like it. I don’t mind the flavour even though it’s not especially minty like the toothpastes I normally buy, and after a few days of use I can honestly say I like the effects it’s having on my teeth and mouth. Despite it being more expensive than many toothpastes on the shelf , I have added it to my shopping list as I am genuinely impressed and can actually see myself choosing this over Aquafresh or Colgate in future.
I tried the Pro Expert All Around Protection Clean Mint version of the toothpaste, but there is also a Mild Mint version (I wonder if that is more or less minty?), and Enamel Shield, Sensitive and Whitening versions. It is already available in Supermarkets and other places you’d buy toothpaste, and is actually on offer in many places at the moment.