Value Valentine Views

posted in: Guest Post | 4

I’m sure you’ve all seen pictures of these very special Valentine’s cards floating around various newspaper and social media websites.

Value Valentine Cards

Apparently they’ve been around for years but this is the first time I’ve seen the 7p Valentine’s cards branded as Tesco Value and Asda Smart Price. There may be others too, I’m not sure.

Actually I’m not even sure if they’re real – I’ve only seen the photos, I’ve not seen either one in real life.

But assuming they are real, I’ve been trying to work out why on earth Tesco and Asda would produce these cards.  I mean, they’re jokes right? No one actually buys them and gives them to a loved one? No one even buys them as a joke to give to a mate do they? What would you do if you received one – even as a joke? It would hurt just a teeny bit wouldn’t it?

I asked twitter, because twitter knows everything, and @Piperty came up with a fabulous idea… to buy a load and give them to everyone in the street.  I think I need to start a campaign – each of us should go and buy 10 of these 7p cards and post them through the letterboxes of our 10 nearest neighbours.  It could cause chaos!

Who’s game?!?!

Ok maybe not.

I reckon if you choose to do the whole St Valentine’s Day thing then you should do it with a bit more thought than a 7p card from a supermarket. You don’t even have to spend very much – a bunch of daffodils is a quid and much prettier. Or do something completely different – go for a walk along the beach or in the hills and just be together.  Even if these aren’t real the joke kind of illustrates the whole “money doesn’t buy love” ideal.

And if I’ve failed to get the point of these cards, please feel free to point it out to me… 🙂

4 Responses

  1. Yvonne Crossland

    They look exactly what they are, tacky & cheap! I haven’t seen them but I know others that have, you really have to question who would buy them?

  2. Ian

    it is clearly for marketing. Look how many people are talking about the cards, they are everywhere. Free advertising. So who you going to think of when you are buying a valentines card now?

  3. The Perfect Romance Experiment

    Lol, I have never seen these before either! I usually just make a card, it doesn’t even have to be something special, just a folded bit of card with a heart on it looks far more personal than a generic shop bought one. I agree about doing something different, I have told my OH never to buy me flowers, they charge a fortune and doesn’t really show that they have made any effort. We cook a meal and do something nice together – it’s about showing how much you love each other not feeding the supermarkets every increasing riches! Thanks for linking up to Love All Blogs, Jess x

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