Project Brabham: Crowdfunded Motorsport

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You won’t be surprised to learn that I love a bit of motorsport. There is something fabulous about the speed, noise and battle that takes place on a racetrack – whether tarmac or dirt or both, that gets the heart pumping.

But I never thought I would have the opportunity to be a member of a motorsport team… Project Brabham is offering me, and you, exactly that opportunity, with the world’s first crowdfunded racing team.


Brabham, one of the most successful names in motorsport history has launched Project Brabham in a bid to come back as a world-class racing team. In the pioneering spirit of triple Formula 1 World Champion Sir Jack, Brabham will return through an innovative model of open source racing to build and fund a sustainable team. There’s just one essential ingredient required for it to work – your participation and crowdfunding support.

The exciting new journey begins with Project Brabham, where the motorsport community can become a key part of the team and shape its future through crowdfunding. The first to back Brabham Racing’s vision will get exclusive rewards only available through this first phase, while a variety of packages enable people to get involved for as little as one pound.

For Jack’s son, ex-F1 driver, Le Mans winner and multiple sportscar champion David Brabham to bring the iconic name back to racing, it has to be about more than just being another team. It will be about the very embodiment of Brabham with a far bigger purpose than winning, engaging with people on a deeper level so Brabham can fire imaginations once again.

Openness and transparency will be at the core of the Brabham Racing team. Giving fans unrivalled behind-the-scenes access will provide a greater racing experience, incredible insight and knowledge about the team and the wider sport, while Brabham also plans to inspire drivers and engineers across the globe.

Brabham are looking for motorsport fans just like us to become a part of racing history. They are looking to raise £8million to create the first ever community-sponsored motor racing team in an FIA discipline, with a team in next year’s WEC – and eventually even Formula 1. Thanks to blogging I’m in, and I am really looking forward to getting involved and being a part of the team’s journey – I can’t wait to say that my team got a podium finish!



Members of Project Brabham aren’t just there for funding, either. Brabham have promised that you will be able to genuinely contribute to their re-launch. Three web-based portals will allow members to engage with the team on a level you can’t with any other motorsport team; to live, breathe and learn through the highs and lows of creating, managing and sustaining a professional racing team.

Members of Brabham-Fan will interact and contribute towards collaborative decisions in a way no racing team has attempted before, in turn tapping into the power of collective thinking. Brabham will share everything from its investor search, driver selection process and building its premises, to the first car build, test and race. On race weekends Brabham-Fan will become the gateway for live telemetry, behind-the-scenes footage, radio communications and even race strategy.

Brabham-Driver is for those who want to know what it takes, technically and professionally, to become the ultimate racing driver. Through online training, Brabham will provide the knowledge and understanding to develop car set-up, learn how to develop a winning mentality, get advice from nutritional experts and sports psychologists, and receive training regimes from specialist coaches.

Brabham-Engineer will involve the community in the development of the team’s racing technology while providing a series of e-learning modules around what it takes to reach the pinnacle of motorsport engineering. Project challenges will cover all aspects of aerodynamics, CFD, suspension geometry and gearboxes, where members can get involved in the development of specific parts or even a future Brabham prototype, with certification of their achievements.

If you’re interested in becoming a part of this innovation in motorsport, watch this video and then head over here to find out more.


Thanks to Project Brabham and the Fuel My Blog scheme for helping me get involved in this motor sport team. Bring on the racing!

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